Survey question types

A survey has sixteen question types, grouped in the builder's menu by what they do. Pick one to add it, then edit its wording, answers and settings in the inspector on the right. You can change a question's type later from Question type at the top of the inspector. The wording stays, and so do the answers when the new type has answers. The type's settings start afresh, any line from an answer the new type doesn't have is removed, and a quality check that doesn't fit the new type is dropped.

Edit the answers under Answer options (Items to rank on a rank order, Scale points on a Likert): press Enter to add the next one, use the arrows to reorder, and the cross to remove. On the map you can also double-click an answer and type.

Choice

Single choice: pick one answer from a list. Shuffle the options shows them in a random order for each person.
Multiple choice: pick any that apply. It starts with a None of these answer, and you can set At least this many and At most this many. It can shuffle its options too.
Dropdown: pick one from a long list, with type-to-search. Search box hint sets the text shown in the box.
Image choice: pick a picture, or several with Allow more than one. Each answer gets its own picture (see below).

On a multiple choice, the Clears others button beside an answer makes it exclusive: picking it un-ticks the rest, like "None of these". Exclusive answers stay at the bottom when the options are shuffled.

There is no built-in "Other (please specify)" box. To get one, add an "Other" answer, then follow it with a short text question that uses Show only if so only people who picked "Other" see it.

Scales and ratings

Likert / agreement: a labeled scale, starting as the five points from "Strongly disagree" to "Strongly agree". Edit the Scale points to suit (3 to 11 points).
Star or smiley rating: rate with Stars or Smileys, from 3 to 10 Points (smileys work best at 5).
NPS: how likely someone is to recommend you, 0 to 10, scored as a Net Promoter Score. Label the two ends with Label under 0 and Label under 10.
Slider: drag to a number. Set the Lowest, Highest and Step, and the Label at the low end and Label at the high end.
Matrix (one per row): rate several things on the same scale, one answer per row. Edit the Rows (up to 200) and the Scale (columns) (up to 50), and turn on Shuffle the rows if you like.
Rank order: drag items into order, best first. Rank only the top asks for just the top few (0 ranks everything), and Start in a random order is on by default, because the starting order biases a ranking.

Open answers

Short text: a one-line answer, up to 200 characters. Hint inside the box sets faint example text in the empty box.
Long text: an open answer in the respondent's own words. Set At least this many characters (a small minimum discourages one-word answers) and At most this many characters (up to 10,000).
Number: a number, with Whole numbers only, a Lowest allowed and Highest allowed, and a Unit shown after the box such as "years".
Date: a date, optionally between an Earliest date and a Latest date, each written YYYY-MM-DD.

Short text formats

Check the answer is makes a short text accept only one kind of answer:

Anything (the default).
An email address.
A US ZIP code: five digits, or ZIP+4.
A phone number: 7 to 15 digits, with spaces, brackets, dashes or a leading + allowed.
A number.
A pattern I write: your own regular expression, typed under Pattern (regular expression), up to 200 characters. Backreferences and lookarounds aren't supported. What to tell someone who gets it wrong sets the message they see.

Content and consent

Text or media: a screen with no answer, for instructions, a concept, a picture or a video. It has a Heading and Text, and Keep Next disabled for (seconds) makes people stay on it for a while (up to 600 seconds).
Consent and recontact: a Yes or No question. Under What it asks for, choose Consent to take part or Permission to contact again, and write the Consent wording shown above it. For consent to take part, No must lead to a Terminate, or the map checks will flag it. For recontact, say What recontact covers so people know what they agree to. A consent question can't be skipped or hidden with Show only if: everyone is asked.

Pictures and video

Any question can show a picture or a video above its answers, from the Media section of the inspector:

A picture: drop one on Drop a picture here, or click it to choose a file. Add a description under Describe it (for screen readers); the map checks remind you if it is missing. Replace the picture swaps it for another, and Remove takes it off.
A video: click Add a video link instead and paste a YouTube or Vimeo link, or a direct https link to a video file. YouTube videos play through its privacy-enhanced player, so no tracking cookie is set until someone presses play. Videos can't be uploaded. Add a picture instead switches back.

On an Image choice question, the Pictures section has a row per answer: drop a picture on it, use Upload (or Replace), or paste an https link. The map checks warn about any answer without a picture.

Pictures can be JPEG, PNG, WebP or GIF files, or iPhone photos, which are converted automatically. Each upload can be up to about 4 MB, and large photos are shrunk to fit. Uploaded pictures are stored privately and shown to respondents through links that expire. One survey holds up to 500 uploaded pictures.

Required or optional

Respondents must answer is on for every new question. Turn it off to make a question optional. On the map, once an optional choice question's answers have lines of their own, it keeps a line labeled Skipped for people who leave it blank, so you can send them somewhere of their own. Text or media and Consent and recontact are always required.

Quality checks on a question

Depending on its type, a question's Quality checks section can make it an attention check (This is an attention check, with the answer it asks for), mark Made-up options (anyone who picks one is rejected), set a Believable range for a number, or say which earlier question it Must agree with. Respondents never see any of this. The menu's Attention check item adds a ready-made one. See survey respondents and quality checks for what happens to people who fail.