Find what customers value, and where they’d go looking
Card sorting, tree testing, pairwise, MaxDiff and surveys in one platform, with automatic quality checks on every response. Reach your target audience on demand, and never pay for bad data.
Every study type under one roof. Start free, no card needed.
Two layers of quality, not one. Neither one costs you.
Before they startThe panel turns away fraud, duplicates and anyone who fails your screener. They never reach your study, and they never reach your bill.
After they finishUp to eleven of our own checks read how the response was actually made, and reject speeders, same-spot tapping and anyone who commits without ever looking. A rejected response is sent back and you are not charged for it.
Connected tools
Pick the question you need to answer.
Each one is built for the concepts, needs and benefits that innovation, insight and development teams work with, from concept testing to needs prioritization and the navigation people have to find it all in. Use one on its own, or run them together.
Card sort
How do people group these?
Discover the structure in a list.
Participants sort your cards into groups that make sense to them. You see the themes hiding in a long list of concepts, needs, features or benefits.
Open, closed and hybrid sorts
Similarity matrix, dendrogram and 3D clusters
Stays readable on 60 card decks and beyond
Reach for it when you have a messy list and want to see how customers naturally group it, or you want to validate a framework you have built.
Give people your navigation as words alone and a real task, and watch where they look. You see what they nearly found and why they walked past it, not just a score.
Every task's traffic drawn on your whole menu at once
First taps, the routes people took, and a replay of any one person
Or let the menu improve itself, round by round, on your approval
Reach for it when the structure already exists and you need to know whether it works, before a redesign to find what is broken, or after one to prove it improved.
Compare options head-to-head to find clear winners.
Participants make quick two-at-a-time choices. You get every need scored on how much it matters and how well it is met today, plotted on an opportunity matrix.
Importance and satisfaction, side by side
An opportunity matrix that shows the gaps
Fast and clear on the phone in their hand
Reach for it when you already have the list and need to decide what to build first, prioritize features or jobs to be done, or find the unmet needs customers care about but are underserved on.
Use Max-Diff to rank a long list of priorities by what matters most and least.
Participants see a few options at a time and tap the most and least important. You get a clear ranking of a long list, even 20 or 30 items, with a line that shows the must-haves.
A handful of quick screens on the phone
A 0–100 importance score for every item
A must-have line that shows where to focus
Reach for it when you have a long list of features, messages or ideas and need one clear, reliable ranking of what matters most to your audience.
Every question, route and screen-out is drawn on one map, so the logic is checked before anyone takes it. Bring in a Word or PDF questionnaire and Graham lays it out. Eleven checks then judge every response.
Sixteen question types, with blocks, loops, quotas and random splits
Cross-tabs with significance, answer flows and drop-off
Graham's report, with themes from the open answers
Reach for it when you need the whole picture in one go: a concept test, a usage and attitude study, a tracker, or any questionnaire with logic.
Start with a card sort to turn a long list into a handful of clear themes. Then build a pairwise, Best–Worst or Findability study straight from those themes in one click. Graham carries his group names and descriptions across, so you go from raw needs to a ranked answer without retyping a thing.
Each tool also stands on its own. Run whichever answers your question today.
Card sort60 raw needs from customers
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Graham groups and names themdown to about 20 clear themes
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Pairwise / Best–Worst / Findabilitya card sort can flow into any of the three
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Deep analytics and Graham's reportsimilarity matrices, dendrograms, opportunity gaps, respondent replay
Why we're different
What makes SortedResearch different.
Most sorting tools are built exclusively for UX designers structuring websites. We built ours for the people who work with concepts, needs and benefits.
01
Made for consumer insights
The language, the analysis and the reports are written for concept, needs and benefit work, and for the innovation, insight and development teams who do it.
02
Built for long lists
Sort 60 card decks that stay legible, and prioritize long need lists that other tools choke on. Big studies stay clear.
03
Capable without the high price
Cheap tools tend to be underpowered. Capable ones run $150 to $200 a month and bundle features most teams never touch. SortedResearch sits in the gap, and the audience is priced the same way: from $5 per response, no minimum, no contract.
04
A mobile flow people finish
Most participants are on their phone, so every study, from the sorting to the survey, is designed for the phone screen. That is why completion rates hold up.
05
Reports for the boardroom
Graham writes the full story for every study type, with the headline, the opportunities and clear next steps, ready to put in front of executives.
Built for it
A market nobody else serves
This use case has been wide open. We built for it on purpose.
Your research assistant, fluent in the language of consumer insights. He is on every page the moment you need him, on every study type.
Imports from a document. Upload a Word or PDF screener, or a whole questionnaire for a survey, and Graham turns it into questions you review.
Bridges card sorts into other studies. One click brings the sort's groups across into a pairwise, Best–Worst or Findability study, named and described.
Names the groups people create, and explains what your results mean in language a stakeholder understands.
Writes the first draft of your report, on every study type, including themes from a survey's open answers.
From Barnard Castle in County Durham, with generations of Grahams before him. Polite, sharp, and always close by.
Pricing
Capable and purpose-built, priced for a gap the market left open.
Clean tools start here, without the $200 bloat. A project is any one study, of any type, and Graham is on hand on every plan.
Free
$0
1 trial study · up to 10 participants · no card required
