Find the themes. Rank the opportunities.

SortedResearch gives you two connected tools. Card sorting shows how customers group a messy list of concepts and needs. Pairwise ranks those needs by importance and satisfaction, and hands you an opportunity matrix. Graham writes the report your stakeholders can read.

Start your first study free See how it works

Two study types. One dashboard. No card required to start.

Two connected tools

Pick the question you need to answer.

Both are built for the concepts, needs and benefits that consumer insights and innovation teams work with, from concept testing to needs prioritization. Use one on its own, or run them together.

Card sort

How do people group these?

Discover the structure in a list.

Participants sort your cards into groups that make sense to them. You see the themes hiding in a long list of concepts, needs, features or benefits.

  • Open, closed and hybrid sorts
  • Similarity matrix, dendrogram and 3D clusters
  • Stays readable on 60 card decks and beyond
Reach for it when you have a messy list and want to see how customers naturally group it, or you want to validate a framework you have built.
Explore card sorting
Pairwise

Which of these matters most?

Rank a list by importance and satisfaction.

Participants make quick two-at-a-time choices. You get every need scored on how much it matters and how well it is met today, plotted on an opportunity matrix.

  • Importance and satisfaction, side by side
  • An opportunity matrix that shows the gaps
  • Fast and clear on the phone in their hand
Reach for it when you already have the list and need to decide what to build first, prioritize features or jobs to be done, or find the unmet needs customers care about but are underserved on.
Explore pairwise
Better together

Sort the needs, then prioritize them.

Start with a card sort to turn a long list into a handful of clear themes. Then build a pairwise study straight from those themes in one click. Graham carries his group names and descriptions across, so you go from raw needs to a ranked opportunity matrix without retyping a thing.

Each tool also stands on its own. Run whichever answers your question today.

Card sort60 raw needs from customers
↓
Graham groups and names themdown to about 20 clear themes
↓
Pairwiserank the themes by importance and satisfaction
↓
Opportunity matrix and Graham's reportready for your stakeholders
Why we're different

What makes SortedResearch different.

Most sorting tools are built for UX designers structuring websites. We built ours for the people who work with concepts, needs and benefits.

01

Made for consumer insights

The language, the analysis and the reports are written for concept, needs and benefit work, and for the insights and innovation teams who do it.

02

Built for long lists

Sort 60 card decks that stay legible, and prioritize long need lists that other tools choke on. Big studies stay clear.

03

Capable without the high price

Cheap tools tend to be underpowered. Capable ones run $150 to $200 a month and bundle features most teams never touch. SortedResearch sits in the gap.

04

A mobile flow people finish

Most participants are on their phone, so both the sorting and the two-at-a-time experience are designed for the phone screen. That is why completion rates hold up.

05

Reports for the boardroom

Graham writes the full story for a sort or a pairwise study, with the headline, the opportunities and clear next steps, ready to put in front of executives.

Built for it

A market nobody else serves

This use case has been wide open. We built for it on purpose.

See the tools
Graham

Meet Graham

Your research assistant, fluent in the language of consumer insights. He is on every page the moment you need him, across both study types.

  • Imports a screener from a document. Upload a Word or PDF screener and Graham turns it into questions you review before adding.
  • Turns a card sort into a pairwise study. One click brings the sort's groups across as the items to rank, named and described.
  • Names the groups people create, and explains what your results mean in language a stakeholder understands.
  • Writes the first draft of your report, for a card sort or a pairwise study.

From Barnard Castle in County Durham, with generations of Grahams before him. Polite, sharp, and always close by.

Pricing

Capable and purpose-built, priced for a gap the market left open.

Clean tools start here, without the $200 bloat. A project is a card sort or a pairwise study, and Graham is on hand on every plan.

Free
$0
1 project · up to 10 participants
Start free
Individual
$49/mo
Unlimited projects · unlimited participants · downloads
Choose
Team
$99/mo
Unlimited projects · up to 3 seats (same domain)
Choose
Enterprise
Let's talk
SSO, white-label, SLA and more
Talk to us
See full pricing and features →
Resources

Guides and help.

Practical articles, and the occasional bit of wisdom from Graham.

Help center

Step-by-step articles on every feature, the same knowledge Graham draws on.

Browse help →

The method behind it

Where card sorting comes from, and why it still works for consumer research.

Read the method →

How many people do you need?

The research-backed answer to the question everyone asks first.

Find out →

Run your first study free

Set up a card sort or a pairwise study today. Graham will help you get going.

Start your free study