Plans that grow with you

Start free, upgrade when it earns its keep. No long contracts, cancel anytime, and Graham helps you get going.

2 months free with annual
Free
Kick the tires, no card required.
$0
Free forever
Start for free
  • 1 active project
  • Up to 10 participants
  • Full study & analysis (card sort, Findability, pairwise or Best–Worst)
  • 1 Graham insight report (view only)
  • No report downloads
  • Graham free for your first 3 days of responses
Most popular
Individual
For the researcher who does it all.
$49 /mo
billed monthly
Choose Individual
  • Unlimited projects
  • Unlimited participants
  • Graham-based group-naming & quality checks
  • Import screeners with Graham
  • Unlimited Graham insight reports
  • Download as PDF, Word, PowerPoint & Excel
  • Graham help & support
  • Email support · 1 seat
Team
Bring the whole pride.
$99 /mo
billed monthly
Choose Team
  • Everything in Individual, and:
  • Unlimited projects
  • Up to 3 seats from your company domain, with roles
  • Shared studies & folders
  • Priority email support
Enterprise
Shaped to your needs.
Let's talk
Custom pricing
Talk to us
  • Everything in Team, and:
  • Custom seats & limits
  • SSO / SAML sign-on (on the roadmap)
  • White-label & custom domain
  • DPA & security documentation
  • Dedicated contact, SLA & invoicing

Need people to answer?

Every plan lets you use your own participants for free. When you need an audience you do not have, buy one inside the study: choose who you want, and the price per completed response is shown before you pay.

From $5 per response. No minimum, no contract.

You are only charged for responses that pass our quality checks, up to eleven of them depending on the study type. Anyone who rushes, taps the same spot every time, or answers with no signal is sent back and replaced, at no cost to you.

Prices in USD. Start on monthly, then switch to annual after your first study and save 2 months.
On Free, Graham helps for 3 days after your first responses come in, then a subscription unlocks his full help. Your studies and results stay fully usable either way.

Questions about pricing.

Is there a free plan, and do I need a credit card?

Yes, and no, in that order. The Free plan runs one full study with up to 10 participants, and no card is needed to start. You can bring your own participants on any plan at no cost.

How much do respondents cost?

From $5 per completed response, with no minimum and no contract. You choose the audience inside the study and the price is shown before you pay.

What happens if a respondent gives poor quality data?

You are not charged for it. Two layers do the work: the panel turns away fraud, duplicates and anyone who fails your screener before they start, and up to eleven of our own checks reject rushing, same-spot tapping and committing without ever looking after they finish. Rejected responses go back and are replaced at no cost to you.

Can I cancel any time?

Yes. Plans are monthly with no long contract, and switching to annual after your first study saves you two months. Your studies and results stay fully usable either way.

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